Stand Out: Best Practices for Submitting Winning Online Job Applications

The digital transformation of the hiring process has streamlined the way recruiters and job seekers engage with each other. While this change has increased accessibility and convenience, it has also increased competition, making it crucial for job seekers to excel in their online job applications. Mastering the art of online job applications requires a strategic approach that incorporates attention to detail, customization, the use of technology, and effective communication. This article presents best practices for submitting online job applications, helping you increase your chances of landing your dream job.

1. Research Thoroughly

Understand the Company

Before submitting an application, take the time to research the prospective employer thoroughly:

• Company Website: Start with the company’s official website. Review the ‘About Us’ section to understand its mission, vision, and values.
• News and Press Releases: Stay updated with the company’s latest developments by reading news articles and press releases.
• Products and Services: Gain a detailed understanding of the company’s offerings.
• Corporate Culture: Look for insights on the company’s corporate culture and work environment, often showcased in the ‘Careers’ or ‘Life at [Company]’ sections.

Job Description

Carefully study the job description to understand the role’s requirements and expectations:

• Key Responsibilities: Identify the primary duties associated with the role.
• Required Skills: Focus on the mandatory and preferred skills listed.
• Company’s Language: Note the specific terminology and keywords used, as these can be mirrored in your application.

2. Customize Your Application

Tailor Your Resume

A one-size-fits-all approach to resumes rarely works in today’s competitive job market. Customize your resume for each application:

• Match Keywords: Align the keywords from the job description with your resume. Many companies use Applicant Tracking Systems (ATS) that scan for these keywords.
• Highlight Relevant Experience: Focus on your experiences, achievements, and skills that are most relevant to the job.
• Quantify Achievements: Use numbers and metrics to quantify your accomplishments (e.g., “Increased sales by 20%”).

Personalize Your Cover Letter

A well-crafted cover letter can make a significant difference:

• Address Specifically: Address the cover letter to the hiring manager if possible. Avoid generic greetings like “To Whom It May Concern.”
• Introduction: Introduce yourself and state the position you’re applying for.
• Body: Explain why you’re a good fit for the role, drawing direct connections between your experience and the job requirements.
• Enthusiasm and Research: Show enthusiasm for the role and the company by mentioning facts and insights gathered during your research.
• Closing: Politely express your eagerness for an interview and provide your contact information.

3. Optimize for Applicant Tracking Systems (ATS)

Understand ATS

Applicant Tracking Systems (ATS) are used by many companies to streamline the hiring process. To ensure your application isn’t filtered out, your resume and cover letter should be ATS-friendly:

• Standard Formats: Use standard resume formats without excessive graphics, columns, or fancy fonts.
• Simple Bullet Points: Opt for simple bullet points over intricate designs.
• Keywords: Incorporate keywords from the job description naturally into your resume and cover letter.
• Professional Font: Stick to professional fonts like Arial, Calibri, or Times New Roman.

Avoid Common Pitfalls

Certain elements can confuse ATS and negatively impact your application:

• Headers and Footers: Avoid placing important information in headers and footers. ATS may not read these correctly.
• Tables and Graphics: Refrain from using tables and graphics, as they can disrupt ATS parsing.
• Uncommon File Types: Unless specified, save and submit your documents in commonly accepted file formats like .docx or PDF.

4. Professional Online Presence

LinkedIn Profile

A comprehensive and updated LinkedIn profile can complement your job application:

• Profile Picture and Headline: Use a professional profile picture and craft a compelling headline.
• Detailed Summary: Write a detailed summary that mirrors the tone of your resume.
• Experience and Skills: Ensure your work experience and skills on LinkedIn are consistent with your resume.
• Recommendations: Seek recommendations from colleagues and supervisors to bolster your profile.
• Customized URL: Personalize your LinkedIn URL (e.g., linkedin.com/in/yourname).

Online Portfolios and Personal Websites

For roles that involve a portfolio (e.g., design, writing, coding), having an online portfolio or personal website is advantageous:

• Showcase Work: Display your best work samples in an organized manner.
• User-Friendly: Ensure that your portfolio is easy to navigate and visually appealing.
• Contact Information: Make it easy for recruiters to contact you.

5. Adhere to Application Instructions

Follow Directions

One of the easiest yet critical steps is to follow the application instructions meticulously:

• Read Carefully: Review the application instructions thoroughly.
• Submission Format: Adhere to the specified file formats and naming conventions.
• Required Documents: Ensure all required documents (resume, cover letter, portfolio, etc.) are included.
• Additional Questions: Answer any supplementary questions thoughtfully.

6. Network and Get Referrals

Leverage Your Network

Connections can provide valuable insights and referrals:

• Reach Out: Contact friends, colleagues, or acquaintances who work at the company or in the industry.
• Informational Interviews: Arrange informational interviews to learn more about the company and role.
• Alumni Networks: Utilize alumni networks to connect with former students from your institution.

Employee Referrals

Employee referrals can significantly boost your chances:

• Ask for Referrals: If you know someone at the company, ask if they can refer you.
• Be Professional: Ensure your request is professional and respectful of their time.

7. Polish Your Online Application

Review and Proofread

Before hitting submit, review your entire application:

• Grammar and Spelling: Check for any grammatical or spelling errors.
• Consistency: Ensure that all information is consistent across your documents.
• Contact Information: Verify that your contact information is accurate and current.

Formatting

Ensure your application is well-formatted:

• Readability: The text should be easy to read with consistent formatting.
• White Space: Use ample white space to make the document pleasant to read.

8. Follow Up Effectively

Sending a Follow-Up Email

A well-timed follow-up can demonstrate your dedication and enthusiasm:

• Timeline: Wait one to two weeks after submitting your application.
• Email Content: Include a polite reminder of your application, reiterate your interest in the role, and inquire about the next steps.
• Professional Tone: Maintain a polite and professional tone.

9. Utilize Job Application Tracking Tools

Organize Your Applications

Keeping track of multiple applications can be overwhelming. Use tools to stay organized:

• Spreadsheet: Create a simple Excel or Google Sheets tracker to record company names, roles applied for, submission dates, follow-up dates, etc.
• Applications: Consider using job application tracking apps like JibberJobber or Huntr to manage and organize your submissions.

10. Prepare for Next Steps

Anticipate Interviews

Preparation for potential interviews should begin immediately after submitting an application:

• Research Further: Delve deeper into the company’s business model, competitors, and market position.
• Mock Interviews: Practice potential questions with friends, family, or in front of a mirror.
• STAR Method: Use the STAR (Situation, Task, Action, Result) method to structure your answers to behavioral questions.

Stay Informed

• Industry News: Regularly read industry news and updates to stay informed about any significant changes or trends.

Conclusion

Submitting online job applications requires not just effort, but also strategy and attention to detail. By thoroughly researching each job and employer, customizing your application materials, optimizing for ATS, maintaining a professional online presence, and following up effectively, you can significantly increase your chances of standing out in a crowded job market. Staying organized and prepared for the next steps, such as interviews, ensures you’re ready to capitalize on opportunities as they arise. Leveraging these best practices can transform your application process from a tedious task into a strategic endeavor that paves the way for your career success.